We may combine the non-personal and personal information you provide us through our Platforms. Information collected will vary depending upon the activity and may include your name, email address, phone number, mobile number, device type, operating system, home address, birth date, statistical and usage data (as further explained below), proof of identify (such as the driver’s license, social security, social identification number or social insurance number) of contest prize winners and, to the extent required to process any payment, your credit card information. In addition, we may collect demographic information such as gender, zip code or postal code and other data that you may provide in surveys or online profiles, for instance. We may combine demographic information with personal information.
Any information that you provide to us in the course of interacting with our sales or technical support departments is held in strict confidence. This includes your contact information (including, but not limited to your email address and phone number), as well as any data that you supply to us in the course of a technical support interaction.
Statistical and Usage Data: When you use our Apps on your device, we may retrieve information about your hardware system and how your game is played, including your IP address or device ID. We may also collect information about your computer, hardware, software, platform, media, connection, information about online activity such as feature usage, game play statistics and scores, user rankings, click paths, and in-app purchases. We use this information to enable you to play our game over the Internet. We also use this information to better understand the behavior and preferences of our customers, so that we can improve our products and services. We work with third party analytics companies (Facebook) to help us collect and analyze this information with the goal of improving our Platforms and providing you with the best services.
In-Game Advertising: Our Platforms may incorporate advertising serving technology offered by our third party service providers , which enable advertising to be temporarily uploaded into the game and replaced while you play. The data collected for this purpose may include IP address or persistent identifiers, to notably allow our third party service providers to calculate the number of views, to cap ads and to serve ads in a format that fits your device. However, in no case will this data be associated with any of your personal information, nor used for behavioral advertising or to build a profile on your online practices. None of the information collected and used for advertising purposes is used to personally identify you. These advertising serving technologies are integrated into the Apps; if you do not want to use these technologies, do not play the Apps while connected to the Internet.